Archive

Squalane: Human Nature

In the world of skincare, a few standout ingredients are recognised for their power to hydrate, protect, and balance the skin. One of these powerhouse ingredients is Squalane. Our highly...

Squalane: Human Nature

In the world of skincare, a few standout ingredients are recognised for their power to hydrate, protect, and balance the skin. One of these powerhouse ingredients is Squalane. Our highly...

About

He Fe is an Independent, London-based brand that brings the advancements from serums and skin optimisation into the deodorant space, with a focus on the skin and the essential functions...

About

He Fe is an Independent, London-based brand that brings the advancements from serums and skin optimisation into the deodorant space, with a focus on the skin and the essential functions...

Support

UK Delivery By 48 Royal Mail Tracked (2-5 Days) for £1.99 on all orders within the UK. Typically we ship on the next business day unless Deo Serum has sold-out...

Support

UK Delivery By 48 Royal Mail Tracked (2-5 Days) for £1.99 on all orders within the UK. Typically we ship on the next business day unless Deo Serum has sold-out...

Do We Really Need to Put Fragrances Under Our A...

In recent years, the natural deodorant market has exploded with options—lavender, coconut, tea tree, rose, and countless other scent profiles. These products are often marketed as a “natural” alternative to...

Do We Really Need to Put Fragrances Under Our A...

In recent years, the natural deodorant market has exploded with options—lavender, coconut, tea tree, rose, and countless other scent profiles. These products are often marketed as a “natural” alternative to...

Stain-free Still Leaving Its Mark?

We’ve all been there—you find a natural deodorant that is advertised as “Stain-free,” or “Mark-free,” only to discover unsightly white marks on your clothing. The problem lies in the formulation of many "traditional"...

Stain-free Still Leaving Its Mark?

We’ve all been there—you find a natural deodorant that is advertised as “Stain-free,” or “Mark-free,” only to discover unsightly white marks on your clothing. The problem lies in the formulation of many "traditional"...

The Anti-bacterial Power Behind Deo Serum

At He Fe, we’re all about harnessing the most effective, natural ingredients to care for your skin while keeping you fresh all day. Our hero ingredient in our Deo Serum is...

The Anti-bacterial Power Behind Deo Serum

At He Fe, we’re all about harnessing the most effective, natural ingredients to care for your skin while keeping you fresh all day. Our hero ingredient in our Deo Serum is...