Archive

Stain-free Still Leaving Its Mark?

We’ve all been there—you find a natural deodorant that is advertised as “Stain-free,” or “Mark-free,” only to discover unsightly white marks on your clothing. The problem lies in the formulation of many "traditional"...

The Anti-bacterial Power Behind Deo Serum

At He Fe, we’re all about harnessing the most effective, natural ingredients to care for your skin while keeping you fresh all day. Our hero ingredient in our Deo Serum is...

Does "Natural" Mean Anything Anymore?

In recent years, the demand for natural personal care products has skyrocketed, and deodorants are no exception. Many consumers, eager to avoid potentially harmful chemicals, reach for deodorants labeled as...

A Small Bite Out Of Minimalism

Jony Ive, the renowned designer behind many iconic Apple products, has been a strong advocate for minimalism in design throughout his career. His perspective on minimalism goes beyond just aesthetic...

The Beauty Of Hemisqualane

Our Hemisqualane (developed in Japan) is a cutting-edge, third-generation emollient that’s revolutionising the skincare industry. Derived through sustainable sugarcane fermentation, this plant-based, shorter-chain hydrocarbon mimics the skin’s natural squalane, delivering a...