About

He Fe is an Independent, London-based brand that brings the advancements from serums and skin optimisation into the deodorant space, with a focus on the skin and the essential functions it must perform. Through merging innovations in the havesting and exrtraction of raw plant materials and cutting edge skin science we coined the term 'botanical tech' whilst maintaining not only effectiveness but a 100% natural, only plants, sustainable product, all delivered with elegance and simplicity. Everything is researched, developed and tested in-house, making our formulas and processes unique to He Fe, tested by marathon runners and pole dancers alike.

One

We make one deodorant, the best one possible, arriving in the minimal amount of packaging. We maintain this minimalist ethos throughout the entire company with manufacturing (North West of England) using our unique GA32® Technology. This Cold Process/One Beaker method ensures that all the actives skin-loving properties are retained while operating with extremely low energy, water, and plastic consumption throughout the entire production. We’re always learning and refining, just like people, just like products.

Ethos

We believe that by applying minimalism to the things we need to do every day and the objects we carry with us, we can design products that are both functional and elegant, ultimately improving our lives while being inherently better for the planet.

We brought this philosophy into the deodorant space with a mission to disrupt and innovate the overwhelming fragrances, excessive ingredients, and oversized packaging. The result? Not only a cutting edge, unique texture deodorant serum but also a product designed with minimal environmental impact, reframing how a skincare brand can operate with planet-first thinking over profit. 

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