In recent years, the demand for natural personal care products has skyrocketed, and deodorants are no exception. Many consumers, eager to avoid potentially harmful chemicals, reach for deodorants labeled as "natural," expecting cleaner, healthier formulas. However, a closer look at ingredient lists reveals that not all "natural" deodorants are as pure as they claim to be. In fact, many still contain a variety of synthetic ingredients, raising the question: what does "natural" really mean when it comes to deodorant?
The “Aluminium-free” Label: What It Actually Means
Most deodorants marketed as "natural" proudly display the term *aluminium-free* on their packaging, and this is often what companies emphasize when selling the product. The reason for this is simple: aluminium compounds, commonly found in antiperspirants, are a major concern for health-conscious consumers. These compounds work by blocking sweat glands to prevent sweating, but they have been scrutinized for potential links to breast cancer and other health issues, though no definitive evidence exists.
By positioning themselves as aluminium-free, natural deodorants capitalize on the fear of aluminum without necessarily addressing other concerns. The absence of aluminum alone doesn’t guarantee that a deodorant is free of synthetic chemicals or truly “natural” in the holistic sense.
The Unnatural Ingredients Lurking in “Natural” Deodorants
Even though many “natural” deodorants are free of aluminum, they often still contain ingredients that are far from natural. A general rule is that if the deodorant is claiming to be natural and does not give a 'Natural Origin Content' as a percentage then take their natural claims as marketing. The widely accepted measurement by skincare manufacturers and brands in the UK & EU is under ISO 16128 which breakdowns the natural content for each ingredient so it's not a difficult calculation by any means.
Here are some common examples why a natural deodorant brand will not give you an actual natural percent or just dance around the subject:
1. Fragrances and Parfum: While the label might say "natural," many deodorants still contain synthetic fragrances, listed under vague terms like "parfum." These fragrance compounds can consist of dozens of chemicals, some of which are associated with allergic reactions, hormone disruption, and skin irritation. Natural deodorants should ideally use essential oils or plant-based extracts for scent, but many don't.
2. Preservatives: To extend shelf life, some so-called natural deodorants include synthetic preservatives like phenoxyethanol. While these ingredients prevent bacterial growth, they can also irritate sensitive skin and are not always derived from natural sources.
3. Texturizing Agents: Silicones and other synthetic texturizers can sometimes be found in natural deodorants to improve application. Though they enhance spreadability, these ingredients are not naturally derived and can form a barrier on the skin that may trap bacteria or sweat.
4. Propylene Glycol: A petroleum-derived substance, propylene glycol is used in many deodorants to absorb moisture and improve the consistency of the product. While it’s deemed safe for use in cosmetics, it’s still a synthetic chemical that contradicts the "natural" label some brands tout.
5. Highly Processed Plants Materials: An ingredient that started life as a plant can quickly be classed as not 100% Natural by the time it's been heavily alternated, mixed and processed. Unfortunately a lot of very powerful anti-bacterial ingredients used in natural deodorants to reduce body odour full under this category. The original raw material might have been a nice looking flower or harmless plant we all recognise but it won't make the grade under the
What “Natural” Should Mean
We accepted that a product labelled as 'Vegan' needs to be 100% animal free otherwise it can't be called Vegan and so we believe that a product labelled as 'Natural' would only contain ingredients from a natural origin (derived from plants, minerals). Truly natural deodorants should be free from synthetic chemicals, and the entire formula should focus on skin health as much as odour control.
At He Fe, for example, we believe in offering a product that not only work with your body but is transparent about what’s inside. Our Deo Serum focuses on using ingredients that are effective yet gentle, with a 100% natural approach to skincare.